Reply To: Mini Review of Musio, My Pick for Best BF Deal of 2024; $149 Sale Ends Dec 10

[peter]

On doug said

Great review @peter. I can’t help but wonder if Musio 2 is coming out soon and they are drawing users into platform with unheard of prices for Musio 1. Here’s hoping that Musio 2 addresses the short comings you found in Musio 1 and that the upgrade price is not astronomical.

Just curious as to what freebie you got with Musio 1. I had all the options that would have otherwise interested me. I ended up getting Rast Sound  Vocal Morph Pro.

 

What I wrote earlier was based on public statements made by Mike Patti. Mike has stated that the company plans on marketing new libraries to Musio 1 customers. Now, I really didn’t scratch the surface with what I wrote, because there are a lot of sample libraries in Musio, far beyond orchestral. There are several piano libraries. There are a few electric piano libraries (being a Wurly fan, I find the Wurly a real disappointment and won’t be using it; but there are so many other libraries, it wasn’t a deal breaker for me).

My guess is that additional libraries will be economically priced but nowhere near the value of the Musio 1 deal. That’s simply not realistic. Think of it as a low cost of entry into the ecosystem. Cinesamples isn’t looking to make big profit margin off of Musio 1. As I wrote earlier, this is penetration pricing — it’s done to grab marketshare quickly, and, in this case, to establish a customer base that they can further market to. Now, this is an area I consult in, so I have to be a bit careful here. But I’m not on contract to any developers at the moment. My guess is that, future Musio libraries will be priced between $20 US – $100 US each. Likely not far from where SoundPaint is at.

This is where it gets interesting because historically orchestral libraries were priced to be more niche. That’s why Mike Greene is constantly ranting and attacking his competitors on VI Control — he’s furious that the model is changing and has been trying to get developers to agree to not sell below certain prices. He’s publicly posted about it (he posted about his attempts to get 8Dio’s CEO to stop selling libraries so inexpensively, stating that it makes it extremely difficult for him to earn back his production costs). So, what this means is that ALL OF THE MARKET is going to need to learn to get better at marketing; at selling higher volumes. OR the treat their Kontakt divisions as the top tier, premium, new high-end library outlet and only release it for their proprietary player division after the library has paid back production costs.

I suspect the latter is the formula that will be used. So there may be a two or three-year period before these divisions see a new big high-end orchestral library. The alternative is that these developers simply establish a channel that enables them to sell much higher volumes at lower profit margins.

I ended up getting Horns of Hell, which I figure I can trade with someone for something else. Nothing really appealed to me.

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