Reply To: IamReverb Debut – Intro Price: 50% Off, $149 reg. $299

[peter]

On zoukiman said

“The intro is 50% off – $149 (reg. $299)”

$149 for a plugin reverb?

Maybe innovative and fine but then reg. $299…

What do you think? Just curious…

I contemplated making a remark about that in my post. I agree with you, @zoukiman.

It takes courage for a new developer to release a plugin priced at $299 list out of the gate in an industry where plugin prices have dramatically come down over the last few years (granted, sometimes just sales prices, but sales tend be very frequent). I mean, you can very regularly pick up a fantastic UAD reverb for $49 or a great SSL channel strip for $19 — both brands with stellar reputations for putting out the cream of the crop, and regularly selling for under $50, and then we have this one-man shop (that’s a guess) with one reverb plugin listing at $299 and on sale for $149. It might sell to pros at that price point, but when you’re not a pro and you can buy three amazing reverb plugins for the same price, that’s a very hard sell. The developer has severely limited his market appeal. And he might have intended to do that, but if he didn’t intend to do that, we’ll likely see him making adjustments down the road, as I don’t think he’ll sell many licenses at that price point. And my money is on him lowering the price in the future.

• This reply was modified 3 months ago by peter.

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