Reply To: UAD Signature Edition v2 – $124

[Nitrate Audio]

On peter said

On Nitrate Audio said

i guess I need to head over to VI to read what all the juicy details are all about.

 

But what I am more concerned about is what is happening to UAD. Are they going out of business or just changing business strategy. I have never seen sales likes these before from them.

Overall, it appears that UAD is adapting to the price disruption that occurred in the marketplace. Of course, they had layoffs in 2023 (10 employees were let go and it appears they have around 400 employees). But they had a strong financial performance in 2024 with revenue growth around 8% and adjusted EBITDA growth of 14%. In 2025, they’ve been adding new hires, adding new products, and software updates.

Granted, there has been criticism that the company isn’t as innovative as they once were, that a lot of their new products ar repackaging of old ones or slight variations, but the company appears to be doing well from as much as you can discern from a non-public medium-sized company. This deal looks a lot like it’s intended for owners of specific products, so it’s more of a glitch sale and I suspect that they’ll soon catch it.

LinkedMusicians Founder. Your friend who keeps the beat.

For me, looking at it from a purely product perspective, I will get more use from the products in the UAD bundle sale than Cinesamples. I dont really make film music.

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