Reply To: Your Thoughts on Black Friday Season So Far…

[LinkedMusicians]

On Kirean said

It’s been somewhat easy thus far. Aside from some smaller plugins, I don’t think there’s been any real deep discounts (maybe EastWest and Musio are the only ones that have shown how it’s done?)

Because I’ve been immersed in deal posting this year, I have to respond to that one! There are literally dozens of developers doing deep discounts right now (technically, anything 40% or more is considered deep discounts, but we’re seeing A LOT of developers discounting far over 50%). UAD, IK, SSL, UAD, UJAM, United Plugins, Baby Audio, Klevgrand, Wave Alchemy, Sonnox, Musio, 8Dio, Krotos, Sonible, Black Rooster, Reveal Sound, Newfangled Audio, UVI, Native Instruments, Ink Audio, Sound Toys, Three-Body Technology, Softube… are just some of the developers from the top of my head that I’ve posted deals, and a bunch of these deals have been more than 70% off, with a number of them 90% or more off. It’s far more discounting then we saw in 2024, not even remotely close.

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