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[peter]

On RSMcGuitar said

For the record…

Okay, as someone whose expertise is digital marketing and has led the area at global brands, a digital marketing manager doesn’t handle customer or tech support. Peter does the forum posting because the CEO appreciates that he’s active and experienced in this area. But that does result in some people thinking Peter’s customer support, tech support, and the whipping boy complaint dept. I admit, cclarry’s behavior was so wacky and over the top hostile to Peter, it became comical to me. I stopped taking his bad behavior seriously. But that isn’t what this community is all about. It’s committed to being civil and friendly. I also want it to help people find information that isn’t biased and influenced by $$$$$ as is the way forums and blogs have gone in this industry.

So, this is my advice to everyone, a marketing manager at a small company handles stuff like the corporate website, advertising, email marketing, search engine marketing, SEO, affiliate marketing, trade show responsibilities, and maybe PR, s/he doesn’t handle customer support or tech support. Maybe s/he can bend their ear of fellow employees to make things happen, but that’s a lot different than having responsibility for things. So when people talk to Peter, Peter then goes and talks to his fellow employees.

That’s not rationalizing anything, this is business management 101. Peter doesn’t participate in forums to be customer support, he’s here to promote their products — basically, to advertise IK stuff. But he’s super helpful. So let’s make sure that we see things in the proper context. Peter is a digital marketing manager. He’s not the whipping boy in customer support or tech support. If he’s here trying to help you, he’s doing it because he’s helpful, not because that’s his job. I started as a Director in 2000, and I never dealt directly with customers. It’s not normally what marketing staff does unless it’s B2B (business to business). And that’s important to know. I think Peter can be a help to all of us, but he’s not customer or tech support and we can better get things done by not being abusive to him. I know, in his shoes, I wouldn’t continue in forums where pepole were hostile. That’s not what a marketing manager signed up for. That’s what support people have to deal with.

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