Reply To: Free Sonar Tier

[SoulfulKeys]

I get what you’re saying, and I’m not disagreeing with how they’ve positioned Next and Sonar, but that still leaves some pretty big holes in the overall strategy. If Next is supposed to be the next step for BandLab users, where do they go once they outgrow it? If there’s no higher-tier option in the ecosystem, you’re basically forcing people to jump ship to another DAW. That doesn’t line up with how smart BandLab’s been about keeping creators in their system.

And honestly, if Sonar was never meant to be part of that long-term plan, then what was the point of keeping it alive all these years and investing resources into it? That would be an odd move for a company that’s made such calculated decisions with BandLab’s growth. If they just wanted a new DAW like Next that could handle BandLab files, they could’ve built that from day one without dragging Sonar along for the ride.

I’m far from a marketing expert, but even I know if you’re trying to grab DAW market share, you’d never limit yourself to just Windows. That would be a rookie mistake. So it’s hard for me to believe BandLab would make a move that short-sighted when everything else they’ve done has been so strategic.