Reply To: Studio One Pro is now Fender Studio V8

[mustakatu]

@linkedmusicians, agreed, not the best rebranding strategy. Fender Studio Pro has no recognition effect, majority of users (especially those on other DAWs) won’t read it as a former Studio One Pro.

Fender Studio One would be a far more logical and strong name, combining both the heritage of Studio One and Fender’s own brand power. They had to drop the “Pro” part instead, it’s nonsense to keep it since there was no Artist or any other versions for over a year. “Studio One” itself means the main studio in recording business, it was a solid naming. Studio Pro? Generic AF.

You can do a quick test yourself, which one of these give you an instant recall effect:

PreSonus Studio Pro

Studio Pro

Studio One

So you have one product on the table, and you chose to keep “Pro” instead of “One”, the word everyone knew you by? Sorry, but you’ve just wasted years of brand equity.

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