Reply To: Native Instruments Insolvency and Updates

[LinkedMusicians]

The more I think about this situation, the more it appears very likely that Plugin Alliance will be sold off. As someone who owns a lot of software from NI, iZotope, and Plugin Alliance, I am — realistically — very concerned about this situation.

Why do I feel more confident about Plugin Alliance being sold that any other part of NI?

Plugin Alliance is believed to be a lean, highly profitable software-only platform (as NI is not public, we really don’t know anything for certain). It seems to be firewalled from NI’s debt, which one would expect, could make it easier to sell it off. The court-appointed administrator in Germany is looking for a means to raise cash to pay back banks and investors. Selling Plugin Alliance would quickly bring in tens of millions of dollars in revenue (sorry for writing in terms of USDs, but it keeps things simple).

I just hope that (1) it’s sold to a really solid buyer that will continue to develop these plugins — I think selling Plugin Alliance back to Dirk Ulrich would be ideal for PA customers, and (2) that sale happens quickly.

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