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Forums › MUSIC GEAR DISCUSSION › The Industry › Native Instruments Insolvency and Updates › Reply To: Native Instruments Insolvency and Updates
thanks, for me, 40+ years of working with giant evil corporations seeking world domination (aka wall street etc) when i say “operations” – i mean as the corporate executive whole, not the folks on the front lines creating the products and maintaining them. 🙂 irresponsible compounding of debt is (in my speak) an “operating issue”.
anyways, i am hoping my few thousand dollar investment in NI and Kontakt platform instruments will be preserved… but i’m somewhat cynical that the same type of people running NI into the ground in the first place, will be able to discern the proper path forward…
I think you and I are in agreement that it is the actions of top-level management responsible for acquisitions, like the CEO and CFO, and strategy people that are responsible for NI ending up in insolvency. I wouldn’t fault the NI development, marketing, brand, support, HR, or sales staffs. They aren’t involved in all the acquisitions and resulting debt that led to NI’s downfall. Of course, I’d love to see, for example, Fender, buy at least Kontakt, and hire the team that has worked on it. While all of the debt they were under hindered progress, I think that team has done a good job and I have heard mostly good things from developers who work with them and still continue to have meetings with them through all of this.
@fossile, what company would you most like to see end up with Kontakt?
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