Musio upcoming livestream w/ announcement and Q&A

[LinkedMusicians]

As a Musio customer and fan, I’m interested. This is from the email they just sent out:

“Something new is coming…
We’ve been building something new, and it’s almost time to share it. Join us live on Monday at 2 PM PT to hear the announcement and get your questions answered in real time.

You’ll be among the very first to know!”

Any guesses? I’d love to see more effects and presets added to their plugin. The email states that they’ve “been building something new,” so it likely relates to new functionality or it could be sample libraries. I have no inside information, but as a Musio customer, I’m very interested.  They’re also selling Musio 1 (perpetual license) for $299 in the email, so my guess is that we will soon see it again on sale for $199 or $179, as we have in the past (some have wondered if they’ll continue to offer deep discounts on it).

Here’s the link for it. It’s scheduled for Sep 15, 2025 at 2pm PT:

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[Fleer]

Keep us posted, Peter.

2

[doug]

I too am very interested in what they are coming out with.

This would be a clever signature if I could think of one.

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[Fleer]

Anyone watched the vid?

What’s the TL;DR ?

[Fleer]

As far as I understood, there’s the new marketplace, but also new titles like a South African choir, guitars and more that would not be in Musio 1.

[LinkedMusicians]

On Fleer said

Anyone watched the vid?

What’s the TL;DR ?

I watched some of it. Mike Patti announced third-party developers coming aboard. I don’t know if you’ve noticed my posts about how both 8Dio/SoundPaint and Cinesamples/SoundPaint have been trying to bring third-party developers aboard their platforms, and that is very much the reasoning behind Mike Greene’s attacks on both of these developers, to attempt to scare third-party developers away, scare sample users away, and try to damage the reputations and business of these two competitors. While that’s all clear in Mike’s public posts, my one on one communications behind the scenes with Mike include Mike reaching out to me to attack 8Dio/SoundPaint and its co-founders personally and professionally, acknowledging that he knew that his attacks have included lies about the company and admitting his ethics were not admirable.  He attempted to persuade me to never work with 8Dio and made his case why he believes 8Dio success will destroy the profit margins on sample libraries that they have historically made by “leading the race to the bottom.” Basically, they’re making sample libraries significantly less cost, hurt Mike’s profit margins to the point where instead of coming up with serious competitive strategies, he makes vicious and dishonest character attacks on competitors and even throws out claims intended to scare the market that these companies are in financial trouble in order to scare third-party developers from working with them. From conversations with numerous developers — including some approached by 8Dio and Cinesamples about coming aboard their platforms– Greene has certainly caused developers great concerns about working with these two companies — starting with a concern that if they work with them, Greene will start attacking their companies also.

Consequently, I find this is fantastic news for music producers, that Greene is losing his battle. Some excellent, established indie sample developers are coming aboard Musio’s platform. that is also fantastic news for those who’ve invested in Musio ecosystem. It means these third-party developers are invested in this platform — they have spent the time to adapt their libraries for the platform — or have worked with the Musio team, overseeing their adaptation of their Kontakt libraries to the Musio platform. They’re pitching developers in this video.

The current developers now aboard are SoundIron, Project Sam and Audio Ollie (some other developers are soon going to be available).

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[LinkedMusicians]

The fact that Musio got aboard some superb indie sample developers like SoundIron and Project Sam is a huge win. @bluescat, considering that Musio has released new libraries beyond Musio 1, which the lifetime deal customers received, plus the fact that these very high-quality sample developers are aboard is a great sign that they believe in the longevity of the Musio platform.

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2

[GoncaloL]

well its great to see Musio evolving, i wish them all the best and will be on board when and if there is a Musio 2 to add to my Musio 1.

As for this feature in all honesty really dont care at all. Will always be buying libraries in kontakt if there is that option available, without any doubt.

But anyway good to see them trying new things

 

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[LinkedMusicians]

On GoncaloL said

well its great to see Musio evolving, i wish them all the best and will be on board when and if there is a Musio 2 to add to my Musio 1.

As for this feature in all honesty really dont care at all. Will always be buying libraries in kontakt if there is that option available, without any doubt.

But anyway good to see them trying new things

I was primarily thinking of this in terms of Cinesamples’ longevity, as that has been the primary concern most of the market has had — and the company has been open about their financial struggles. The company has clearly not been in great financial shape — but if we knew the inside stories, I’m very certain that many indie sample developers are not solid financially. The additional concern with Musio is that if they went under, the Musio platform would go under. So I think that well established, well respected, top tier third-party sample developers like SoundIron and ProjectSam coming aboard is a great sign for Cinesamples / Musio’s viability. Those developers wouldn’t spend the time in a new platform if they didn’t have the belief that it can succeed. So, even if you never buy a third-party Musio format library, this is great news for the survival of the brand/product/company.

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1

[GoncaloL]

Had the opportunity to see their full Q&A video, and im trying not to be too negative about Musio.

They really seem a bunch of well-intentioned and friendly guys but unfortunately that wasnt great, a mess to be honest😬, or at least they are trying a direction that it isnt appealing to me.

They are trying to sell it mainly as a rompler for third party developers, and they seem pretty uncomfortable talking about new self developed libraries. Stated that they have a couple to come but the main focus is 3rd party development.

So not likely to come to be a Musio 2 in the near future and the bunch of people with lifetime Musio license better to low their expectations.

I only see the viability in this if they manage to have great exclusive 3rd party libraries, if they are counting on porting libraries from Kontakt theres no way.

I have Sine installed because its the only way to play Orchestral Tools Libraries, same for Opus, same for Spitfire platform.

In the end i came out of that video with that “nothing to see here” feeling, but then again maybe it is just not for me and will perfectly suit others 🤷🏻‍♂️

 

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[bselack]

On GoncaloL said

So not likely to come to be a Musio 2 in the near future and the bunch of people with lifetime Musio license better to low their expectations.

I’m not sure they can get much lower than they already are. 🙁

1

[Brian]

I am about half way thought yesterdays Q&A YT and I tend to agree with @GoncaloL.  I don’t see any incentive for them to develop new Musio branded libraries, now that they are planning future revenue generation from third party devs.  There is no incentive for them to commission new content under the Musio brand when they can have them form a “third party” company to revenue share outside the Musio subs and Musio Lifetime sphere.  Sour grapes over the devaluation of the lifetime plan aside, none of any of this really matters if the platform doesn’t survive, so kudos for them trying to build a revenue model that keeps them afloat.  I think the Musio One deal at IIRC 150 bucks (?) was a crazy good deal.

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[LinkedMusicians]

On Brian said

I am about half way thought yesterdays Q&A YT and I tend to agree with @GoncaloL.  I don’t see any incentive for them to develop new Musio branded libraries, now that they are planning future revenue generation from third party devs.  There is no incentive for them to commission new content under the Musio brand when they can have them form a “third party” company to revenue share outside the Musio subs and Musio Lifetime sphere.  Sour grapes over the devaluation of the lifetime plan aside, none of any of this really matters if the platform doesn’t survive, so kudos for them trying to build a revenue model that keeps them afloat.  I think the Musio One deal at IIRC 150 bucks (?) was a crazy good deal.

Don’t ever confuse me with an optimist. I’m a pragmatist all the way. So keep that in mind with this post.

There is a ton of incentive for Cinesamples to create new Musio libraries. Let’s say they make 30% profit margins — I have no idea what the deal is, that’s just a number I picked out of thin air — from selling other developers’ libraries. Whatever that margin is, Cinesamples still makes a higher profit margin from selling their own sample libraries (once they’ve broken even on production costs). Bringing aboard third-party developers not only enables Cinesamples to pay their bills, it also funds the creation of new sample libraries. Without the revenue from selling third-party libraries, I’m not confident that Cinesamples would survive or they might survive, but would have less employees, possibly even just Mike with contractors used on a per project basis like the way a lot of small developers work.

The problem I see is strategic and it could be a deal breaker for the business if it’s not fixed. Mike has priced the third-party libraries inconsistently with the Musio brand’s value proposition. I expected that they’d price libraries low, similar to what 8Dio is doing with SoundPaint. But the third-party libraries are priced the same or 20% less than their Kontakt Player equivalents when this is a far less sophisticated platform without the same scripting capabilities, the same effects capabilities, or even the ability to have presets. That makes no sense and if Mike doesn’t fix that right away, I think it will certainly have negative implications for the Musio brand positioning and sales revenue.  Now, Mike could be planning to deep discount the libraries in the marketplace — but I still think even having list prices so close or identical to their Kontakt Player equivalents is a very, very bad mistake. They positioned Musio as making sample libraries more affordable. But the prices for the third-party libraries in their marketplace are completely inconsistent with that value proposition. That causes confusion with the (sample buyer) marketplace. It makes no sense. I’m very confident that Kontakt users  would NOT pay the same price for a Musio version of a sample library as they would for a Kontakt or Kontakt Player version.

You can buy True Strike for Kontakt Player for the same price as the Musio version and get all sorts of editing capabilities, all sorts of effects, all sorts of presets, and be using the best sampler in the industry — one you can feel relatively confident will still be updated in 5 years. You can’t say any of that about Musio. Mike needs to better understand his target audience and his brand. If those sample library prices came down 40%, I think this can succeed. Now, maybe Mike’s planning to just use huge deep discounting in sales like he’s been doing. Sales promotions drive most of the sales in this industry. But the fact that he’s listing libraries so high is a mistake nonetheless.

• This reply was modified 6 months, 2 weeks ago by LinkedMusicians.

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4

[GoncaloL]

I really have my doubts that well established 3rd party developers like project sam and soundiron are that open or even allowed to let their sucessful libraries available on kontakt to be heavily discounted on other platforms, but i know nothing😁.

I can see this model maybe working on obscure 3rd party developers that are able to do interesting libraries and want a cheaper platform to get out there.

But then we start talking about Musio as a niche product … and now we can talk about  decent sampler and pianobook and all those interesting sample libraries for free..

I dont know, im feeling a bit disconnected from their vision for Musio.

Despite that i agree with @Brian Musio 1 for 150$, if it manages to stick around, is a hell of a deal.

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