Reply To: ⚡ Cakewalk Sonar Boxing Day Special $67 Promo Rate; $179 Renewals

[LinkedMusicians]

On thesteven said

On LinkedMusicians said

I checked the FAQs at the Bandlab website and it appears that the company has lowered its annual rate from $179 per year to $149.50. It’s unclear if that’s some temporary renewal offer or not. @thesteven Where did you see $99 for subsequent years or find that past subscribers can get promo rates?

 

I logged into Bandlab website and the 3rd link from the top right side is ‘GET W’ (W is the membership crown symbol). Clicking on that opens the offer.

I’m not on my home computer so I can’t post an image at the moment.

Obviously, I trust you — no screenshot is necessary. I just couldn’t find it. Bandlab buries the regular price of the subscription (the renewal price) after the promo period (which I referred to in my earlier post), clearly trying to hide it from consumers.  I’m not a fan of that. A brand should be transparent with their pricing. I get that Bandlab realizes that the regular price will turn off a lot of consumers, but hiding it is little more than being deceptive. They know that they’ll get a higher conversion rate if consumers aren’t aware that the price more than doubles after the promo period ends.

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