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peter posted in the group Open Mic (Open Discussion)
I was recently talking to an indie developer about the market overall and the extreme deep discounting and how it puts pressure for developers to do very significant deep discounts to get attention in this market. Here we are months ahead of Black Friday and we have unbelievable discounts from developers big (NI, UAD, UJAM, IK, UVI…) and small. There’s never been a better time to be a home studio owner. You can purchase amazingly high-quality sample libraries and plugins for a small fraction of what those exact tools or type of tools cost just 5 years ago.
So, the big question is, what will it take developers and retailers doing to get us to open up our wallets for Black Friday now that they’ve made the expectations so high? A 30% off sale isn’t going to get anyone’s attention — okay, unless it’s from ValhallaDSP. What do you think?
1 Comment
Some time ago when Klevgrand released “Revolv”, I absolutely didn’t need another reverb but I though it was so cool that I wanted to take advantage of the “introductory price” so I bought it, then, if I remember correct, it was just a couple of weeks after the introductory price offer ended, the company started a huge sale that made the plugin cheaper than what I paid for. This kind of move increase buyer’s remorse, and I’ll never be falling for ‘introductory offer’ again.
These “discounts” can lead to a bad perception of the company by the user. Take Waves for instance, it doesn’t take long subscribed to their newsletter to realise the real cost of any of their plugins is $29, so why play this sale game with the costumer? UAD is going the same way too. Fxpansion’s BFD3 is priced so high and lives in constant sale.