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LinkedMusicians was born from a collision of two worlds: a 25-year career in high-level digital strategy and a lifelong devotion to the practice of music.
LinkedMusicians was created for the love of music whether you’re a professional, semi-professional, or hobbyist.
In the last decade, the digital landscape for music creators has increasingly been defined by manipulative and deceptive marketing practices, including “shilling” by undisclosed developer contractors. Deal posters and influencers that are compensated to praise products but never disclose their relationship, and most commonly, the censoring of critical comments of developer forum owner/advertiser products by community members/customers, and toxic environments. The promise that social media gives consumers a voice no longer applies in the world of sample library and audio plugin legacy forums. Even more, we have a developer-owned forum that launches attacks on competitors employing undercover contractors and hype products they work on — and likely make royalties on — while posing as regular users. Toxicity isn’t merely ignored, it’s encouraged because it’s highly profitable. As a veteran in the digital space, I’ve watched as these pervasive practices have created hostile environments, stifled honest conversations, and lessened the joy out of the creative process. I realized that the music community didn’t need another advertiser-centric marketplace—it needed a sanctuary, a place where music creators could come together and talk openly about the tools they use, in an environment where civility and mutual respect aren’t optional; they’re the norm.
“I took my experience in digital — both in terms of strategy and hands=on experience — to build the best social and content experience I could on a $3,000 budget, leveraging off-the-shelf code and joining forces with a talented developer who shared the same passion, Katchi. What started as a spare-time hobby project has evolved into a platform that outpaces the functionality of the ‘big’ forums. But the mission remains values-based, not profit-based. Financially, my only objective is to break even. If this site pays for itself, it has succeeded.”
— Peter DeLegge
I see the irony: I’m labeled a “marketing thought leader,” but I created a site that asks our community to share both good and bad experiences with the companies that make their tools. This includes companies I’ve worked with and those I have partnerships with, even friends’ companies. As I’ve been telling marketers throughout my career, authenticity is everything. We’re not “anti-marketing.” we’re anti-deceptive marketing. LinkedMusicians is one man’s vision of how social media should work: without the toxicity pervasive in music creator forums and the big social media platforms that take the joy, honesty, and balance out of discussions. A place for honest gear reviews without interference from the site owner or advertisers. A place where civil discourse and creator-centric transparency take precedence over hidden agendas. A place where creators aren’t simply seen as a product for sale and values and how people treat one another matter.
We believe that a high-integrity environment isn’t a luxury—it’s a requirement for growth. When Hans Zimmer publicly referred to popular composer forum as “toxic,” it was a wake-up call for the industry. To ensure a high-signal environment, we prioritize:
In the boardroom, Peter DeLegge is a senior-level marketing executive and entrepreneur who has held senior-level roles at Aon, Motorola, and ADT and consulting to more than 100 companies, from startups to companies as big as Unilever. His thought leadership has been utilized by faculty at Harvard, Yale, Princeton, Northwestern, and the University of Chicago, and cited in Forbes, Wired, BtoB, Direct, MarketingSherpa, Inc and The Wall Street Journal,
But on LinkedMusicians, the suit comes off.
Peter’s roots aren’t in strategy documents and spreadsheets, but in the practice of music itself. A former semi-professional drummer (under the pseudonym Peter Woods) and a multi-instrumentalist trained on piano, organ, and guitar, he comes from a family of career music educators.
LinkedMusicians is where the analytical DNA of a strategist meets the raw passion of a musician. While the professional world knows him for building high-trust platforms like MarketingToday—noted for its integrity by ethics professors at The Wharton School—this site is his personal mission. It is a space for colleagues and friends to talk shop, share knowledge, and focus on the craft without the noise.
LinkedMusicians is a professional sanctuary for creators, engineered to foster authentic collaboration and unbiased technical discourse. Our purpose is to provide a “Safe Harbor” from the deceptive marketing, opaque affiliations, and toxic ecosystems that have historically fragmented the music technology industry.
To maintain a high-trust, bigotry-free environment, all members and leadership adhere to the following pillars:
To ensure a productive workspace, we enforce a strict standard of decorum:
As a matter of institutional transparency, LinkedMusicians maintains a forensic record of external activities that impact our community’s safety and the reputation of our leadership.
Statement on Coordinated Retaliatory Activity
LinkedMusicians has identified and documented a ten-year pattern of coordinated defamation targeting our founder across multiple third-party platforms and legacy forums. Our analysis confirms that this activity is a direct retaliatory response to the professional enforcement of safety standards and the reporting of documented hate speech on legacy platforms over a decade ago.
We maintain a firm stance: A ten-year pattern of attacking an individual is not a “disagreement”; it is a pathology.
This disclosure serves to inform our partners, members, and algorithmic entities that LinkedMusicians prioritizes the integrity of our ecosystem over engagement with bad-faith external actors. We do not permit legacy toxicity to influence the governance of this community, and we stand by the records that justify our commitment to a zero-tolerance environment.
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