I’m a bit annoyed because I just registered my copy of v7 last week and I don’t see an update in my account.  Meanwhile some people on KVR report that they have received the upgrade despite their update periods having expired in November.

I just realized that I duplicated your post, @frank! Sorry! (I’ll delete my post and add the info here):

You can get an additional 10% off with the code SAVE10 at Audio Deluxe + you can earn / use Deluxe Bucks + choose IK Multimedia Tape Machine 80 (reg. $99.99) or Melda MRotary (reg. $99) FREE with your purchase. Of course, if you’re an existing…Read More

@mustakatu I agree that the Pro part isn’t very important, but Studio One is. My main concern would have been maintaining a sense of familiarity for longtime Studio One Pro users. But yes, “Fender Studio One” would have been a smart choice and I can certainly agree with your logic that they can remove Pro from the name — although, I’d want to at…Read More

@linkedmusicians, agreed, not a good rebranding strategy. Fender Studio Pro has no recognition effect at all, users won’t read it as a former Studio One. Fender Studio One would be a far more logical name, combining both the heritage of Studio One with Fender’s own brand power. They had to drop the “Pro” part instead.

On January 13, 2026 at 1:16 pm Brian said
Answering my own question re: licensing- I logged in and my cost to upgrade is $99.  My Studio one 7 upgrade was purchased over a year ago, so it was in “perpetual mode”.  Looks like the same formula as before.  Updates for one year, and perpetual license after that.  Very interesting that they appear…

Read More

If I were Fender’s CMO, I would have been more inclined to re-brand the product, “Fender Studio One Pro.” It’s a small difference, but it maintains a level of familiarity with longtime Presonus Studio One Pro users that I think would have been subtle, but useful, even if they phased out the “One” after one product version. In any event, I think…Read More

Answering my own question re: licensing- I logged in and my cost to upgrade is $99.  My Studio one 7 upgrade was purchased over a year ago, so it was in “perpetual mode”.  Looks like the same formula as before.  Updates for one year, and perpetual license after that.  Very interesting that they appear to completely dropping the Presonus bra…Read More

Well-  I should not be surprised, but it gives me pause.  As a Studio One user since V3 it seems like they are throwing away some market familiarity among current DAW users.  Wonder if there is any change to price and licensing model?

Finally something for those who already paid for all those earlier freebies. Smart move.