Reply To: PlugInGuru Unify $49

[bselack]

Seems he finally broke his word… a reason to maybe NEVER say something like that unless you mean it.

“Unify is ALWAYS priced at $79. We will never raise the price. We will NEVER lower the price. This way you don’t have to wait for a sale before buying and enjoying! This is THE PRICE and it will never change. That is our promise to never cheapen our plug-ins to our customers. Sound libraries we will discount from time to time, but plug-ins are 1 price and they never go below or over that price. That is our commitment to you.”

Not that I begrudge him doing it, he’s put a lot of work into it. But just another lesson on marketing and trust.