Reply To: 🆓🔥🔥Orchestral Tools Release FREE Berlin Free Orchestra

[Peter DeLegge]

On locrian said

A very nice gift from Orchestral Tools!

It’s actually smart marketing. They want to put people in the marketing channel. Let’s say that the cost of acquiring a new customer is — just for this example — $30 – 50 USD (an arbitrary number I’m just throwing out there). So it normally takes spending on advertising, publicity efforts, co-promotions, influencer marketing… Everything costs money to do. But creating a product like this is worth far more than advertising, and even better than paying an influencer.

Why? It gets people to experience the developer’s product first hand and then it establishes a marketing channel with those consumers that otherwise costs a lot of money to establish (keep in mind that the costs for this library are limited to making edits of existing libraries, storage, and distribution of the files).

So we can look it as a gift, but it’s actually smart strategy and very much done with a profit motive. It is in no way a charitable act like when a developer gives 100 percent of the revenue for a normally paid product to charity.

 

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