Reply To: Sample Logic / Pulse / APD Owner Sends Threatening Email to Users of a Free Code

[Peter DeLegge]

I just shot the developer some advice. It probably won’t be well received. But I sent it to be helpful. An excerpt:

“The next time something like this happens, I would recommend you take a breath before sending out a hostile, inflammatory, and alienating response. I think it’s reasonable to say that most people who got that code are not pirates…

Just a suggestion. I realize it may not be well received. But consider a more empathetic approach in the future — and even in the current scenario. How about sending another correspondence that is more explanatory and lets recipients empathize with you instead of feeling threatened? You may not convert many of the people on this list, but why not extend this group a special offer for the product — along with apologizing for coming off harsh. Explain to them that you realize that they may not have intended to steal anyone’s work, but, unfortunately, that was the end result and with your apology, offer them a great discount on the product.

Again, I realize that this may not be well received. If so, just delete it. Consider it well meaning advice from someone with expertise in tech marketing and branding.”

[My LinkedIn profile is linked in my email signature, so the guy can verify my credentials if he’s open to listening to advice.]

 

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