Reply To: 🔥🔥🔥 FREE Native Instruments Komplete 15 Select @Sweetwater

[peter]

On superabbit said

So it was only for 72 hours? That’s about the shortest length for a deal I’ve seen. Even iZotope glitches last longer than that.😄

Hmm, I wonder if they’re onto the “deals” forum thing, where we’ll get threads like this. The freebie is gone, but the topic remains, and it’s “still a great deal.” Smart, if so. Worth giving out some free licenses in order to get the advertising. Would most of the people who snapped up the freebie have ever bought it at $50?

-Erik

I am a Komplete Standard owner who faithfully does updates every year. So I think the included libraries in these packages are excellent and easily worth $49 US. So let’s say that Sweetwater made a deal and got the licenses for $20 each from NI for this promo, I think it could pay off. They did require a name, address, email, and phone number, so they looked at it as customer acquisition, and it does cost a lot to acquire a new customer anyhow. They’re not expecting to see 50% of those buyers convert to paying customers. But if they’ve projected that a percentage—say 5%—will convert to paying customers and spend, let’s say, $150–$350 a year for multiple years, it could have a very high ROI.

My writing on marketing was very focused on digital marketing and marketing accountability. Stuff like this is elementary in terms of marketing strategies. You’re unlikely to see the small shops engage in these strategies because they’re less likely to understand the costs of customer acquisition (and retention) like a much larger company like Sweetwater (the largest online music retailer in the US), that likely has a CMO and marketing staff with managers who specialize in this area.

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