Reply To: The Best Service Website Is BACK!!! [The Deals are Back!!!]

[peter]

For those not from the digital / e-commerce world. the average time an e-commerce or high-traffic website site will go offline for major maintenance ranges from 15 minutes to 60 minutes. The worst you’ll see is a few hours. An e-commerce business’ site going down for an entire day, let alone 5 days, is a giant red flag. Add the lack of communication from the company in these past 5 days — Best Service has gone dark (stopped communicating) on the various major social media platforms, on their official support forum (at KVR), and has stopped communicating with affiliate parters — a major source of their revenue — and you have some incredibly strong signs that this much more than maintenance on their server hardware.

I’ve been in the digital space since the 90s and have managed/led corporate sites, e-commerce and digital marketing for a number of global brands with high traffic sites and consulted or given advice to more than 200 businesses over that time from small upstarts to brands as large as Unilever. In my three decades of experience, when an e-commerce site has gone down for a day or more, the company is likely closing their doors. I can’t recall any exceptions to that.

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