Reply To: Free Sonar Tier

[Peter DeLegge]

I was referring to the “Cakewalk membership” as a subscription, as that is what it is. An analysts speculated that it has far less than 100,000 paid subscribers. I’m just saying — and no one knows because BandLab doesn’t disclose the number — that it could be very small, and based on the lack of discussion about Cakewalk Next and Sonar in social media, and the abandonment by the influencer community, that I wouldn’t be surprised if the numbers are very low. Every sign that can be discerned that reflects popularity is anemic. Of course, I’m not saying that I have any idea. I just know that it’s not a high number. I’m going on instincts based on everything I just cited. When you have an active, popular DAW, if there were say 250,000 paying Cakewalk subscribers, you’d see a lot more mention in the big forums and the major social media platforms. You’d see a decent among of Cakewalk-related searches at Google and YouTube, and you’d see influencers. Influencers show up whenever there’s money to be made. They bail when there is no money to be made.

Anyhow, I think we can wrap this one up! I’m sure most people have no interest. I’ve shared my predictions. Two years at the absolute most, but most likely, Sonar will be gone within one year. Next, I think will stick around, but again, I think they’d do well to rebrand it as BandLab Next.

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