Reply To: 🔥🔥🔥 IK Multimedia 2025 All-in Group Buy – up to 50×1

[Peter Woods]

On MrFigg said

As with all previous group buys, the $99 price refers to the product price on IK Multimedia’s site. It’s always been that way.

Well, I’m just answering this from a marketing, ethics, and marketing law perspective. I have no affiliation with IK beyond being a customer and a friend of Peter, so, I’m not a decision-maker. @peter-ik is the marketing manager with IK. But I’ve already seen this one addressed with this deal, so I know the answer. I can’t remember where I saw it, but it was the same exact situation. And yeah, I don’t think IK is in the wrong on that decision. But they really should have their retail partners put a message on products that can be a source of confusion, like this.

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