Reply To: 🔥🔥🔥 IK Multimedia 2025 All-in Group Buy – up to 50×1

[LinkedMusicians]

On Vst0nE said

On Peter-IK said

Those libraries were discontinued when SampleTron and Syntronik libraries were discontinued.

 

Peter, why on earth would IKM discontinue Syntronik libraries V2 which was released not long time back and SampleTron??

very bad decision, those should be part of the promo, unless you going to implement those sounds into sampletank 5

can you provide details what made IKM to make this decision? thx

 

 

I’m not an IK employee, but as someone who has been a leader in marketing for decades, a lot of it at tech brands, an brand extensions in the software world often don’t stick around for a decade. It’s more common that they last a lot less. Common reasons that a brand extension like this might be eliminated could be because it didn’t hit sales projections — that is by far the most common reason; if a brand extension doesn’t hit projections, it is very likely to be eliminated (this could be for a variety of reasons, and it may be that the company had other products that needed the staffs attention that were more successful or yielded a higher ROI); there was an issue with the licensing partner (how long was the original agreement; if it had to be renegotiated, perhaps the two parties could not agree on terms); the product had unforeseen technical or legal issues (perhaps there was intellectual property infringement that resulted in legal action from a third party)… There are many reasons why software companies eliminate brand extensions, and it’s just a part of life for every software business.

The reality is, without looking at the product sales, projections, doing a market analysis, knowing the agreement with the party that owns the sounds, knowing the ROI of the product, and knowing how IK distributes its work amongst its staff and the costs it faces, there’s no way of understanding if they made a bad decision or not. We don’t even know their product sales of the line relative to their other product sales. But no company is going to share details that lead to such decisions. At most, they’ll summarize what they want to make public.

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