Reply To: 🆓 Waves Gives Away Free Plugin for Black Friday

[Peter Woods]

On anxiousmofo said

The color says “distortion” but I’m trying to understand how a one knob distortion could be very exciting.

Tangled roots perplex her ways.

Stock promotion copy.

It’s exciting for Waves because they can market to everyone who registers for this and upsell, cross-sell, and then send us all new WUP reminders every year and make money. I’m guessing most people have noticed that I don’t bother posting Waves sales here, as they’re constantly running a sale — pretty much the same sale almost 52 weeks of the year. Our members are free to post those deals, but in all candor, I tend not to post deals from brands I find engage in less than good practices, and I would certainly put Waves in the category of engaging in certain marketing and promotional practices I — and the FTC and various country laws that are rarely enforced with small businesses — find to be less than ethical practices.  Waves’ promotions and plugins should come with a warning label explaining WUP. But I’m always game to post a Waves freebie — where people don’t have to spend money to see a WUP email down the road.

As plugin prices have greatly come down across the board, there really are very few Waves plugins that I would recommend to anyone, with the only ones being the Abbey Road line, if you’re a huge fan of that sound, like me.  Just a reminder to anyone reading this unfamilar with Waves, the company charges a fee — called Waves Update Plan — to keep your plugin up to date after the first year, and when you buy a Waves plugin, it can only be used on one computer. When you purchase WUP for that plugin, you get to use it on a second machine for 1 yr, then you have to pay an additional annual fee to use it in subsequent years. It’s kind of like a less straightforward way of doing a subscription fee.

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