Reply To: 🔥 Musio 1 Perpetual License LOWEST PRICE EVER – $119.60 REG. $399 DEAL OVER

[LinkedMusicians]

On Barrie said

<sarcasm>I’m so glad they retired Musio 1 like they said they were going to do.</sarcasm>

Can’t believe anything they say at this point.

What was giving away that he wasn’t going to do what he said he was going to do?

(1) His track record.

(2) I don’t think total revenue is good enough to pull the product from resellers.

So, two is based on social media mentions and very low YouTube views for Musio videos. If revenue (sales) were going great, I’m sure that Mike would have pulled Musio 1 off the market. The product represents very bad strategy, IMO. They should never have put every library in it. It should have less than half of what it has in it. They gave away the store for a ridiculous price and would have to create new sample libraries to make additional revenue from those customers. The fact is, as long as Musio stays in business, this may be the best sample library deal in the history of sample libraries. It’s that big of a deal and I’ve been giving these developers advice since the early 00s. I know this market and the developers in it very well. I think to sample library buyers, they think they’re all friendly, but in reality, there are a bunch of really nice people in the business and then a bunch of cut throat very nasty, unethical developers — probably the worst of which owns a major forum (believe me, the developer community — beyond his pals — really don’t like the situation, but they still need to work with the guy because his site brings together the biggest spenders in the industry; he’s trying to bring down Musio and SoundPaint, I think we’d do well to support both of these developers, as they’re disurptors that are changing pricing for orchestral sample libraries and making them far more accessible).

So, in the end, would I trust this guy’s word or the word of Mike Greene (VI-Control / Realitone) who’s worked hard, leveraging his forum platform to put Cinesamples and 8Dio of business, no. But I think a lot why Mike Patti tells us things that we know aren’t reality is because he’s really not good at strategy.  I know first hand the reason that Greene tells us things that aren’t true are because he knows they aren’t true and he’s trying to achieve a certain objective. I strongly suspect Mike Patti wanted to discontinue Musio 1, but in the end, realized that he needed it to keep the lights on.

If Mike Patti ends up reading this, here’s what I recommend that you do.

1. Discontinue Musio 1 as soon as you can replace it.

2. Replace Musio 1 with a series of smaller perpetual license sample library collections. For example, Musio 1 Strings, Musio 1 Keyboards, Musio 1 Percussion, etc. Price them at attractive price points, but with enough margins that you can do deep discount sales that are effective for moving product in this market. Sell these through retail channel partners.

3. Continue with the marketplace as you are doing, but do offers through retail channel partners.

Free consulting. I sincerely want to see Musio succeed, as I want to see SoundPaint succeed. It’s great for the market, for innovation (even when most of what they’re doing is reselling older, long ago paid for libraries, it still pushes the market to compete and that sometimes results in innovation). Go competition! The enemy for music producers are the developers who play dirty, using false stories, spreading malicious, defamatory rumors designed to kill off these disruptors so that they can keep their prices, and subsequently, profit margins, high.

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