Reply To: Your Thoughts on Black Friday Season So Far…

[Kirean]

On LinkedMusicians said

Because I’ve been immersed in deal posting this year, I have to respond to that one! There are literally dozens of developers doing deep discounts right now (technically, anything 40% or more is considered deep discounts, but we’re seeing A LOT of developers discounting far over 50%). UAD, IK, SSL, UAD, UJAM, United Plugins, Baby Audio, Klevgrand, Wave Alchemy, Sonnox, Musio, 8Dio, Krotos, Sonible, Black Rooster, Reveal Sound, Newfangled Audio, UVI, Native Instruments, Ink Audio, Sound Toys, Three-Body Technology, Softube… are just some of the developers from the top of my head that I’ve posted deals, and a bunch of these deals have been more than 70% off, with a number of them 90% or more off. It’s far more discounting then we saw in 2024, not even remotely close.

It’s a good time for those starting out for sure. Musio for so low is simply a “just do it” deal.

However, a lot of the stuff has been lower.

For some of the mentioned: Sonible smart:bundle was ~99 few years back (granted, I believe there might be one more plugin in that package now), Sonnox has been cheaper, Eventide has been cheaper, NI has had better offers (especially their glitch deals were awesome. Wish I’d had more money back then), Ink Audio has been lower (Nashville Toolkit now $50, has been $35) etc etc.

For me, I’d call a deep discount (as in “Alright. Let’s check it out.”) something that starts with 75% or more. 50% is basically the minimum to care about. Generally though, if it’s not as low or lower than the previous historical low, then it’s not a real deal.

Thus, for anyone who is starting out, the best advice I can really say is that buy only what you need of course, but also don’t jump on something without checking what the going rate has been before (so that you can make an educated purchase).

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