Reply To: Safari Pedals Pixel Cat BitCrusher is $5

[LinkedMusicians]

On pseudopop said

Procrastination FTW!

(Who is Sanjay, and why do they get all the discounts?)

He’s an influencer. Developers / brands give influencers codes as a way of doing promotions. It’s affiliate marketing. Sanjay is one of the big influencers in this space, he makes a cut on every purchase using the code. I’ve worked with some influencers and the big ones in this space ask upwards of $15,000 to do a faux review of sample libraries and plugins. They’re really just independent sales promotion / pitch people, pretty much the same as you see on informercials, but their grift is dependent on them persuading you that they’re giving you a completely unbiased review. I can assure everyone that when you pay these guys, they won’t give your product a terrible review. They aren’t doing real reviews, they’re just promoting your products for as much money as they can make.  The con has  made me contemplate taking the marketing publication I stopped publishing years ago and using it to be a source of informing consumers about all of the sleazy practices going on in marketing. I think the sleaziest of all is influencer marketing. It’s deception by design. But it’s completely normalized.

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