Reply To: Studio One Pro is now Fender Studio V8

[LinkedMusicians]

On Brian said

Answering my own question re: licensing- I logged in and my cost to upgrade is $99.  My Studio one 7 upgrade was purchased over a year ago, so it was in “perpetual mode”.  Looks like the same formula as before.  Updates for one year, and perpetual license after that.  Very interesting that they appear to be completely dropping the Presonus branding for hardware too.  It’s all Fender now.

Here is the “What’s New” for v8:  https://www.fender.com/pages/fender-studio-pro-new-features

 

That is what I’d expect.

It’s A LOT cheaper for a company to manage one brand, so that, of course, is one of the big areas of savings every company that does a strategic acquisition of another company serving the same market is looking at, and with the Presonus acquisition, Fender clearly looked to widen its reach not only in terms of types of musicians but recording professionals and hobbyists. It makes sense. That is what I expected when I read the first announcement, but I didn’t read anything that indicated that Fender was dropping the Presonus name from hardware.

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