Reply To: Question: Will You Hold Off Buying NI Products and Kontakt Libraries?

[LinkedMusicians]

I think Kontakt developers would do well to put out statements during this time about contingency plans should Kontakt cease to exist. Now, I don’t think Kontakt will cease to exist. NI could cease to exist, but Kontakt is too valuable to just shut down; it’s the most successful sampler today by leaps and bounds. Consider that NI not only makes money from selling Kontakt and Komplete, but from developers who license their libraries for Kontakt Player. I’m confident that many other players in this industry would love to pick up Kontakt, from other DAW makers to the big music conglomerates. Consider how successful it is across all of the major DAWs. One can easily see the benefits that Apple, Yamaha, Roland, Fender, and Image-Line would have from adding Kontakt to their product portfolio.  Yamaha could swallow up a much more successful sampler than HALion and greatly expand its market. Fender could see Kontakt as a way to expand its brand in the digital world far beyond what it can do with the former Presonus products. Bandlab might see purchasing Kontakt as their foot in the door to the pro market that they failed to do with Cakewalk Sonar. Splice could see the acquisition as strengthening and upgrading their reach with pro and advanced pro-DAW using amateur market, which the Spitfire acquisition helped them gain.

Of all of the pieces of NI, Kontakt is the one that has the least chance of going away. It is Native Instruments’ crown jewel. The only question is what company will own it. Will it be part of a restructured NI or part of another company.

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