Spectrasonics, Arturia and The Netflix strategy

[EusebioRZ]

Spectrasonics updated Omnisphere 3 a few months ago. My upgrade price is $199 and it includes

• Omnisphere synth updates
• 18 new patch libraries
• 35 new FX and a plugin that allows using them anywhere, not just with Omnisphere

Arturia updated Pigments. For comparison:

• Pigments synth updates were free of charge
• As a launch offer, the soundbank series _Explorations is on sale, $19.99 for vols 1~4 and $29.99 for vol 5, $109.95 for all of them
• The Pigments update doesn’t add functionality for using outside Pigments (which is normal, it’s the latest Omnisphere upgrade that is an exception)

When looking at this comparison analytically, the Omnisphere deal looks much better. On the other hand it feels much easier buying the 5 _Explorations packs than buying the Omnisphere upgrade. The “free updates” on Arturia’s side builds up “goodwill” that encourages buying, and then the psychological barrier of “I’m just buying a few $19.99 and $29.99 sound banks” is noticeably lower than spending $199.

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